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Advertising in our promotional magazines and e-commerce
Here you find all information about advertising in Martin & Servera’s promotional magazines: Smak & inspiration, Dryck & bar, Sommargäster, Julbordet, Färskvaror, Lunchbladet, Kök & matsal, Café & konditori and Den goda måltiden.
Digital campaigns
Vi rekommenderar
För leverantör
E-commerce and Website
Digital advertising is a strong tool for you as a supplier to easily reach Martin & Servera's customers, build a brand or create interest in a specific category or product. Customers are reached at the moment of purchase, with unique opportunities to impact and create additional sales.
Färskvaror och Lunchbladet (Perishables and the Lunch Sheet)
Färskvaror consists of 12 pages and contains a unique combination of inspiring information about meat, meat products, fish and poultry. The magazine contains inserted promotional leaflet Lunchbladet and is published 6 times per year, covering about 13,000 customers all over the country. Färskvaror targets private restaurants and provides inspiring information and news about our producers, knowledge in the restaurant business, and promotional products.
Lunchbladet is an insert in Färskvaror and focuses on attractive prices for canteens and restaurants specializing in serving lunches. Färskvaror and Lunchbladet are effective tools for strengthening the position of Martin & Servera as an expert in this segment. Färskvaror, Skafferi and Lunchbladet are available for download on our website and the target group can find all current promotional offers in our e-commerce.
Kök & matsal is a campaign magazine focusing on restaurant equipment and non food. It is published 3 times per year and reaches approximately 23,000 customers all over the country. The magazine consists of 40 pages and contains a mix of inspiration, reportages, news, knowledge, sustainability and attractive offers. In the magazine, the reader can access both customer and supplier reportages as well as ads with and without promotional prices.
Kök & Matsal creates awareness of our wide assortment in the equipment and non-food segment and it is an important sales tool for the sales department. Kök & matsal is available for download on our website, and all current promotional products are presented in our e-commerce.
Sommargäster and Julbordet (Summer guests and Christmas edition)
The promotional magazines Sommargäster and Julbordet cover approximately 20,000 customers and target summer restaurants and restaurants hosting Christmas events. Both magazines contain advertisements without promotional prices and promotional products with price. Sommargäster and Julbordet are an effective tool for stimulating sales and increasing customer profitability. Also, Sommargäster is used during spring meetings with customers and by the sales force for the summer season. The advertising period for the magazine is from mid-May to the end of August.
Sommargäster and Julbordet are available for download on our website, and all current promotional products are presented in our e-commerce.
Smak & Inspiration magazine is published 3 times per year and covers about 20,000 customers all over the country. The purpose is to create interest and act as a window for news and trends, and at the same time increase sales of products that are of high demand. The content of the magazine is a unique combination of inspiration, supplyer’s reportages and advertisements, sustainable food products, knowledge in the industry and promotional products.
Smak & Inspiration is available for download on our website, and all current promotional products can be found in our e-commerce.
Dryck & Bar is published 3 times per year and covers approximately 6,000 private customers with a license to serve alcohol nationwide. The number of pages varies depending on the season. Also, the content consists of a unique combination of inspiring materials, seasonal news in the wine and bar industries, as well as promotional products.
Dryck & Bar is an effective tool for increasing sales and creating interest in the beverage segment. The magazine is available for download on our website, and all promotional products can be purchased in our e-commerce.
Den goda måltiden targets Martin & Servera customers in the public sector (healthcare & education). The content includes editorials, industry news and promotional campaign products. The magazine is published three times a year and it is distributed to all customers in the public sector (approximately 7 000 addresses) through the post, and digitally on martinservera.se. It is also distributed at conventions, events and sales meetings.
Café & konditori becomes a digital magazine in 2022 and replaces the current Café & bageri. We put more focus on inspiration and news and of course keep promotional items according to season and holidays. The inspiration is based on themes such as Easter, Halloween and Christmas, with associated custom articles. Café & konditori reaches approximately 3,500 customers.
Product images, marketing message & safety data sheet
High quality product images and accurate product data at Martin & Servrera is essential for listing and our joint sales. Once you have submitted an article via Dabas, Validoo or Excel VCD with us as the recipient, it is time to send in the product image.
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