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Product images in Martin & Servera's web shop

High quality product images and accurate product data is essential for listing and our joint sales. Within 2 weeks after you have received an item number from Martin & Servera on Listed Item, please upload a product image.

We will assist with taking a photograph if an image is not submitted. For this we will charge for photograph and item cost. The image will be used in Martin & Servera's systems and channels.

1. Crop and save

An image with a lot of white space surrounding the product needs to be cropped to make it more suitable for displaying in the web shop. The image has to be in a JPEG/JPG format, 300 dpi and high resolution.

2. Naming standard

Name the product image with the correct Martin & Servera article number (which you will receive when the article certificate has been processed) followed by a suffix according to the following standard:

_01 indicates that it is a product image
_02 indicates that it is a product package image
_03 indicates that it is a prepared meal or an image that shows the product in context
_04 indicates that it is a design layout

The examples above show the same article number, but with three different endings. The product image (_01) is always displayed first in the web shop. However, it is nice for the customer to be able to click and see multiple images of your product.

3. Uploading

Only a few images

Send your images to productimages@martinservera.se. Zip the folder containing your images to decrease the file size, making it easier to send. Please double check that you have followed all of the instructions on this page before sending your images.

Multiple images

You can submit images in several different ways to us. Click on the links below to read more.


If you have any questions about images, please contact our marketing department.

Product description

You have the opportunity to describe your products value proposition with a few sentences. Send us product descriptions by doing the following:

  1. Download our template (in Swedish).
  2. In the first column, write Martin & Serveras six figure article number.
  3. In the second column, write the product description.
  4. Use a new row for each new article number.
  5. Send the template to productimages@martinservera.se. Name the email "Säljande text".

Writing product descriptions

Good quality product descriptions on the site increase sales. A product description should provide the customers with details, problems it solves and other benefits to help generate a sale. The product description should be portray the product in a positive and truthful way.
Keep in mind that the target group at Martin & Servera is xxx, not private households.

Here are some tips to think about before sending us you product descriptions.

The description should contain

  • A short description (not a table of contents)
  • The products value proposition
  • Facts

The description should not contain

  • The product name
  • Information about awards or prizes the product has received
  • Citation marks or exclamation points
  • Supplier name or brand information
  • Wording such as ”our most sold, our best, the markets best" etc

Safety Data Sheet

If you are a supplier of chemical products, you are obliged to provide safety data sheets to Martin & Server's customers. The safety data sheet is found on the product detail page of the product in question.

What should a safety data factsheet contain?

The safety data sheet must be written in Swedish and contain all the information needed to prevent any harm to people and the environment. The Swedish Chemicals Agency's website lists information about what a safety data sheet should contain.

Name the safety data sheet correctly

It is important that the safety data sheet is correctly named for a successful upload. All safety data sheets must be named with Martin & Servera's six-digit article number followed by the extension _20 (for example: 123456_20). This indicates that the file is a safety data sheet.

If a safety data sheet is compriced of X items, you need to send in X copies with different file names, otherwise they will not be visible on our site.

The safety data sheet must be submitted as a PDF. If it is not possible for you to send it in as a PDF, you can send in a Word document instead.

Send in your safety data sheet

The safety data sheet which is to be uploaded to our e-commerce should be sent to sakerhetsdatablad@martinservera.se. In case of any updates on the existing safety data sheet, the same routine as above must be followed.

More information

In english

How to register a new article

Martin & Servera only accepts complete article data certificates.
In english

Product Recall

Martin & Servera has a limited presence at the office at evenings, nights and weekends. If you wish to contact Martin & Servera to report a recall of a product due to risk for the food safety outside of office hours, please use this form.

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